High School Icon is setting up to be one of the nation’s premier television shows and social media networks. It is created for high school students from all over the country and soon expanding to all over the world to showcase their skills. The focus is not only on the artistic talent of each student, but academics and character which will also play a key role in the participation in these productions. We are very excited to be working with some of the most notable stars in the music, firm, and sports industries as judging panels for our contestants. Relationships of major media partners are also soon to be announced.
Our first roll out of High School Icon will consist of tens of thousands of high school students uploading their content to our “TIK TOK” like App. Our goal is to encourage as many students as possible to participate in this musical/academic production and to syndicate this production nationwide. The app will be BETA tested in Q4 2021 and the production will begin Q1 2022.
We see an opportunity to expose many very talented kids to our legendary panel of judges to get discovered EARLY! The average age of contestants on “American Idol” and ”The Voice” is 19 years old, which leaves a huge gap for the teens and the “GEN Z” generation. We have the platform to help those kids and do it with an audience of their peers! Imagine if contestants from American Idol not only had the television audience, family, and friends voting for them, but they had all of their classmates, teachers, friends, alumni, local businesses, ect… supporting them as they progressed in the competition? This will become the biggest “Pep Rally” of all time and for all of America to participate in!
In a world that is constantly changing, young adults today see the world from a totally different perspective than the generations before them. Thirty and forty years ago parents often urged their kids to grow up to become doctors and lawyers and teachers or even become astronauts and still do but “GEN Z” sees things differently than “GEN X” and the “Boomers”. Entertainment is one of the driving forces of today’s youth. Many of our youth are plugged into Social Media and aspire to become singers, actors, producers, songwriters, athletes, artists and so much more. We have created an APP that will make a positive impact by helping these dreamers believe in themselves and assist them to take the next step to live their dream. High School Icon hopes to play a pivotal role with today’s teens with positive messaging to stay in school to maximize their opportunities so they too become the next High School Icon!
Which brings up our second phenomena, social media
Since the inception of the Internet over 20 years ago, everybody has now surfed the net to find the next hot social networking site across the world and in most cases opened up an account on the many choices that
are available. Furthermore, the valuation of these sites is frankly unbelievably staggering.
Facebook has been quoted to have a monetary valuation of anywhere from 80 to 230 billion dollars. Unbelievable! The numbers are staggering and they will continue to rise. High School Icon will take
advantage of this billion-dollar industry through every teenager from 13 to 18 and beyond, and generate
one of the largest social networking databases in the world for high school students. Our goal is for every
high school contestant, student voter, and viewer to register and log in to www.highschoolicon.com in order to participate.
We believe we have all the resources and pieces of the puzzle to build one of the world’s premier social networking sites for young adults.
That brings us to our third and final
category – music and education.
In a world that is constantly changing, young adults today see the world from a totally different perspective. Thirty and forty years ago our mothers and fathers all wanted us to grow up to become doctors and lawyers and teachers or even become astronauts.
But in today’s millennial generation, that has all changed. Entertainment is one of the driving forces of today’s youth. The aspirations of becoming singers, actors, producers, songwriters, and so much more are very difficult to deny. We like to use the terminology of the millennial generation. Some of today’s brightest young adults have favorite musical icons such as, Ariana Grande, Justin Beiber, Beyonce, Selena Gomez , Miley Cyrus, Rihanna, Maroon 5, Chris Brown and the list goes on and on and on. However, most people probably have no idea who any of these people are, but our children surely know.
Let’s face it, we can not stop today’s youth from their dreams and aspirations, however we can make a positive impact by helping them believe in themselves and assist them to accomplish everything in life they set out to do.
That’s why High School Icon will play a pinnacle role with today’s teens to stay in school, get their education, good grades and maybe one day, they too can become a High School Icon!
We will use a combination of in-house and outsourced marketing. We will outsource the development of basic marketing tools such as the High School Icon to a web site design agency. However, maintenance of the web-properties will be done in-house. Furthermore, interactive Internet and mobile applications and advertising campaigns will be created and managed in-house. Finally, the promotions, publicity, advertising, media mix, and brand development segments of our marketing strategy will be outsourced to a public relations agency.
High School Icon will play a pinnacle role with today’s teens to stay in school, get their education, good grades and
maybe one day, they too can become a High School Icon!